Writing playbooks for marketers to standout in AI search and Reddit. www.tryprofound.com/.

Set the vision for Lyft Media’s creative strategy org as the first creative strategist hire for its advertising platform.

Introduced new on-air music program for WWOZ 90.7 FM New Orleans. Hosted, mixed and produced over 150 hours of live public radio as a host for my weekly music show titled Adjacent. On-air host for the 2024 New Orleans Jazz and Heritage Festival live broadcast.

WWOZ is a listener-supported, non-commercial radio station for New Orleans and the surrounding community. Jazz, Blues, Latin, Cajun, Funk and more. I played the more and some jazz.

Successfully sourced and negotiated art licensing agreements with Jack Daniel’s, YouTube, Universal Music Group and Mignon Faget on behalf of artists Cubs the Poet (Christian Davenport) and Polo Silk (Selwhyn Terrell).

Cubs the Poet is a New Orleans based poet, painter and performer offering custom poetry, portraiture and improvisational spoken word.

Polo Silk (Selwhyn Terrell) photographs Black New Orleans blending elements of portraiture, fashion, and performance.

Played a key role in the inception of KarmaLab, its offerings and industry recognition. KarmaLab is Reddit’s in-house creative strategy team that focuses on developing community-informed ideas for ad products, experiences and campaigns.

Promoted to head creative excellence initiatives ranging from hands-on advertiser campaign optimization pre-/mid- flight and creative agency development through education, inspiration and consultation.

Sourced, cultivated, and onboarded a global network of external creatives, producers and technologists to help scale KarmaLab offerings.

Appointed to lead the auto vertical for Reddit’s creative strategy team after success with Toyota and Honda.

Increased Toyota media spend 6x YoY and unlocked Honda as a first time advertiser with campaign ideas of my own and campaign ideas resulting from inspiration sessions I led. AdAge wrote about one of my ideas – Honda Circuit – a racing video game and leaderboard that enabled Redditors to compete for bragging rights to the fastest hotlap amongst the community and Team Liquid.

Expanded in-house production capabilities and partnered with legal, business operations, and sales cross-functional leaders to ironclad production best practices.

Onboarded The Walt Disney Company onto Reddit and developed the idea for their first-ever Reddit campaign – The Wreck It Ralph Breaks the Internet Challenge. Crafted sponsorship go-to-market materials for Reddit and NPR’s Endless Thread podcast; pitched and secured Toyota Avalon as the inaugural sponsor.

Led five-person team documenting and publishing editorial for XQ: The Super School Project social media and website. Earned millions of organic views from Snapchat Discover and Twitter Trend mentions for the XQ: The Super School Project’s big announcement day.

Developed the strategy for the Toyota Prius in Super Bowl 50 that focused on owning 10-minutes on Twitter to source and feature live tweets in the Longest Chase TV ads; the tweets helped thread the story of two episodic, in-game Super Bowl spots.

Raised $750K for the Boys & Girls Club powered by the most natural posting behaviors on Instagram – the selfie – as a mechanism to trigger a donation from Toyota.

Established social media and digital content strategy practice. Won the agency new business from LG Mobile USA, Vizio, and Zico.

Produced TV commercials: “51 & Counting,” Gatorade; “Chess,” Energizer.

Doubled the Nissan Motorsports Facebook community YoY with $0 in paid media by connecting the passion of Z fans with an opportunity to build the ultimate Nissan Z – known as Project 370Z. It received honors from the Effie Awards, DigiDay and Top Gear.

Wrote scripts and produced a first-of-its-kind, series of Nissan enthusiast-centered videos.

Community manager for AFLAC, Party City, and Nature’s Own Facebook pages.

Producer for Sam’s Club website.

Rotating responsibilities as a media analyst, community manager, and project manager.